Strategy, roadmap, and execution for enterprises that want AI to drive growth — not just cut costs.
Independent advice with no platform to sell and no implementation margin to protect. The recommendation is always what is right for your business.
Not from lack of intent — from lack of a clear, independent starting point.
73% of enterprises are running AI pilots. Only 40% have reached production. The gap isn't ambition — it's strategy.
Technology vendors, system integrators, and internal teams each arrive with their own lens. Getting an independent, business-first view of where AI actually fits is harder than it should be.
Many enterprises are running AI experiments with no strategy to connect them to business outcomes. The result is activity without momentum.
AI can do far more than reduce costs. Embedding it into products, customer experience, and go-to-market is where the compounding advantage is built — and that takes a different kind of roadmap.
A decade ago, the cloud shift disrupted the CIO's office. AI is different — it reaches every function, every product, every customer relationship, and every competitor. A consumer-goods company using AI to optimize its supply chain runs two to three points of margin ahead of one that doesn't. A retailer with AI personalization converts at a higher rate. This isn't a technology story. It's a competitive one — and the window for first-mover advantage is open, but not indefinitely.
The question for a CEO isn't "should we do AI?" It's "which of these matters most for our business, right now?"
Accounts payable, procurement approvals, compliance checks, customer-service triage, HR onboarding. AI handles high-volume work at a fraction of the cost.
Demand forecasting for a retailer. Credit scoring for a bank. Churn prediction for a subscription business. Pricing optimization for a distributor. AI sees patterns no analyst team can.
A loyalty program that adapts to each member. Recommendations that lift basket size. Campaigns that convert. One-to-one experiences delivered to millions at once.
An insurance product that quotes in seconds. A retail app that feels like a personal stylist. A B2B platform with intelligence built in. AI embedded in what you actually sell.
Most advisors bring real expertise — and a perspective shaped by what they sell or protect. That's not a criticism; it's the nature of the landscape.
Recommend their platform: Azure, AWS, Google. All excellent. None will proactively tell you when a competitor's tool is the better fit.
Skilled at implementation. Their model rewards headcount and scope, so the roadmap tends to expand rather than focus.
Strong on frameworks. The strategy engagement often creates appetite for the next engagement, rather than a plan your own team can own and run.
Closest to your systems and a critical delivery partner. Best activated once the direction is set — not asked to define it.
Independent advisory. No platform to sell, no implementation revenue to protect. The recommendation is always what's right for your business.
Four phases. No vendor bias. Outcomes measured from week one.
CEO-level clarity on what AI can do for this specific enterprise, independent of any vendor. Output: a framing your board can read.
A workshop with your leadership team to map AI opportunities across product, ops, CX, and GTM, then score them by impact and strategic fit. Output: a sequenced roadmap.
NS10 interfaces with solution providers, LLM vendors, and your internal teams, with governance and milestones throughout. Output: shipped work, not decks.
AI moves into product features, customer experience, and GTM as a revenue driver — not a cost center. Output: AI your customers can see and feel.
AI creates value across every part of the enterprise — not just operations.
Retail: personalized promotions that lift basket size. Banking: a loan application answered in minutes. Consumer goods: packaging intelligence that adapts to market feedback. Insurance: a claims experience that guides rather than frustrates.
Consumer goods: demand sensing that reduces out-of-stocks and excess inventory — directly protecting margin. Retail: replenishment optimized by footfall and weather. Manufacturing: predictive maintenance that cuts unplanned downtime.
Field-team route optimization for consumer goods. Churn prediction for financial services. Campaign personalization for retail. B2B sales intelligence that tells your team where to focus this week.
Banking: real-time fraud detection without manual bottlenecks. Lenders: credit-risk scoring for underserved segments. Across sectors: automated audit trails, regulatory reporting, and governance aligned to evolving data-privacy regulation.
NS10's advisory is grounded in two decades of navigating technology shifts from the inside — across Microsoft, the cloud era, and enterprise consulting.
Our founders were at the center of the cloud transformation, advising enterprises when that shift was as uncertain as AI is today.
20+ years inside Microsoft across product, GTM, and business development — understanding how platforms evolve and how enterprise buyers actually decide.
No platform to sell. No implementation margin to protect. Recommendations driven by what's right for your business, not a vendor relationship.
We work where business strategy meets technical delivery: a roadmap the CFO will fund, the CTO can execute, and the CEO can stand behind.
Every platform shift creates winners and laggards. We help enterprises navigate the AI transition the way leaders navigated cloud — with a plan, not a panic.
Engagements are measured by milestones and shipped results from week one — not by hours billed or decks delivered.
| Typical advisor | NS10 | |
|---|---|---|
| Perspective | Vendor-aligned or platform-biased | Independent. No tool or vendor to sell. |
| Output | A strategy deck, then another engagement | Roadmap + vendor selection + execution |
| Execution | Separate team, separate contract | NS10 stays through implementation |
| AI context | Generic best-practice frameworks | Grounded in production AI at enterprise scale |
| Focus | Broad frameworks, many workstreams | The two or three moves that actually move the P&L |
| Accountability | Measured by hours delivered | Measured by milestones and outcomes |
We speak to each stakeholder in the language they need.
Clarity on where AI moves the needle for your specific business — your market, your constraints — not a generic framework.
Stop funding pilots that produce slides. Start investing in AI initiatives with measurable ROI milestones from week one.
An execution partner who turns AI strategy into a buildable, governable technical roadmap — and stays to help deliver it.
A credible answer to your workforce's AI anxiety: what changes, what stays, and how the organization builds the capability to compete.
A board-ready narrative on your AI strategy: the opportunity, the risk, the plan, and the governance. An independent view, not a vendor pitch.
The engagement model follows the answer.
An independent assessment of your AI readiness — data, infrastructure, talent, governance — plus a prioritized opportunity map. Deliverable: a board-ready roadmap.
A structured session with your leadership team to map, score, and sequence AI initiatives. Deliverable: a 12-month AI roadmap with resource and vendor recommendations.
End-to-end: strategy through vendor selection through implementation governance. NS10 stays alongside your team until the first AI features are in production.
A trusted, independent voice on AI decisions, vendor evaluations, board presentations, and strategy updates as the landscape moves.
Business leader with 30+ years across engineering, GTM, marketing, and business development. Drove cloud transformation over the last decade at Microsoft. Experience spans ITeS, manufacturing, BFSI, AgriTech, and AI startups, across India, North America, and Europe.
Technology-marketing leader with 25+ years across India and the United States, with deep expertise in product management, product marketing, and analytics. A Generative-AI practitioner with a track record of driving measurable growth. Experience includes Microsoft, Hindustan Times, and Shaadi.com.
NS10 is inspired by the Nasadiya Sukta — Hymn 10 of the Rig Veda — one of the most profound explorations of creation and uncertainty in ancient Indian philosophy. Rather than offering definitive answers, it asks better questions. That spirit — curiosity over certainty — is how NS10 approaches every engagement.
Let's talk about where AI moves the needle for your business.